Hey there, I’m Jill - the dreamer and founder behind The Northshore, thanks for stopping by!

Growing up on the Northshore, I’ve always felt a deep connection to the ocean, the beach, and the tight-knit community that makes this place special. I wanted to create something that truly represents the Northshore lifestyle—something more than just another beach brand. That’s how The Northshore, Nice People of the Northshore was born.

Founded in 2024, The Northshore is a retro-inspired coastal lifestyle brand that captures the essence of beach-to-bonfire living. Every piece in our collection is designed to be high-quality, ultra-comfortable, and made in small batches to keep things unique and special. We’re the only brand that creates high-end, town-specific apparel and accessories, giving people a way to represent the places they love with pride.

Everything we do is rooted in community, quality, and connection. Our products are locally printed right here on the Northshore, and we take pride in offering limited-edition drops that feel as special as the place we call home. Whether you’re hitting the beach, heading out on the boat, or just kicking back with friends, The Northshore is designed to go with you.

This isn’t just a brand—it’s a way of life. And I’m so excited to share it with you.

Welcome to The Northshore.

xoxo~ Jilly 

Contact us at nicepeopleofthenorthshore@gmail.com