Hey there, I’m Jill - the dreamer and founder behind The Northshore, thanks for stopping by!

The Northshore is not only my home but my dream realized. For years I toyed with the idea of creating a brand that spoke to and served this community that is so near and dear to my heart. If you’ve spent time on the Northshore, you know - it’s a place like no other. It’s salty and rough around the edges, but it’s also one of the most beautiful and welcoming places on earth, and it’s our time to shine.

The Northshore is beyond a beach brand; we are the essence of a (vibrant) coastal lifestyle. Founded in 2024, the brand is dedicated to creating the softest, most comfortable apparel that captures the true spirit of beach living. The brand is built to support our people; from salty ocean to that moment when the sun begins to fade and the air turns - The Northshore has your back. I spent countless hours sourcing exceptional products that are the perfect weight, quality and fit and I’m here to share them with you. Fun fact - did you know there are 16 different hood styles?  Neither did I!

The Northshore is more than fashion - - - it’s a community. We celebrate a collective passion for the beach, fostering a tribe united by a love for the ocean. It took a lot of grit to get here, but I could not be more thrilled to have gone on this journey and proud to share it with y’all. I leaned on so many of you for opinions, ideas and feedback, The Northshore is my labor of love and thanks.

Join us every last Friday of the month at 10 am EST, we unveil exclusive limited edition drops, inviting you to experience the softness of our fabrics and the authentic energy of our pieces.

xoxo~ Jilly